Strategy

The PropSafe Roadmap

From two live markets to a multi-market trust layer for cross-border property buyers. Each phase is gated on the one before it: we earn the right to expand by proving the model works first. Bali and Thailand are live today.
Now

Two markets live

The full developer and contract check is live for Bali and Thailand, each driven by its own country-specific legal rulebook. The platform runs end to end: payment, AI analysis, branded report and PDF, and email delivery.

  • Bali and Thailand checks live, with jurisdiction handled as data, not hardcoded logic.
  • Three tiers from a A$95 developer check to A$595 protection with guidance.
  • Independent by design: paid by buyers, never by developers.
Live marketsBali + Thailand
ProductFull pipeline working
ModelBuyer-paid, independent
Q3 2026

Validate demand

Prove that foreign buyers will pay for an independent first opinion. Drive paid checks, refine the rulebooks on real contracts, and stand up the first licensed-professional referral relationships in both markets.

  • Run a lead-first Meta funnel: free Buyer Safety Guide into paid checks.
  • Sign independent licensed professionals (PPATs in Bali, property lawyers in Thailand) for referrals.
  • Hand-review every early report for accuracy before delivery.
GoalFirst 50 paid reports
Proof pointRepeatable demand
MilestoneFI cohort delivery
Q4 2026

Automate and deepen

Reduce manual effort per report and improve the developer check with better access to public Indonesian registry data. Add a simple way for customers to ask follow-up questions about their report.

  • Streamline the report pipeline so turnaround drops and margin improves.
  • Strengthen developer-check sourcing from public registries (OSS-RBA) and records.
  • Add a conversational follow-up layer on delivered reports.
  • Introduce accounts so buyers can track multiple deals.
GoalConsistent monthly revenue
FocusUnit economics
BuildDeveloper profiles v1
Q1 2027

Third market

Add the next jurisdiction with the same structural trust problem. The engine is built to expand by configuration: a new rulebook, a new professional panel, and the market is live.

  • Publish the next country rulebook (Dubai or Mexico, demand-led).
  • Form referral relationships with vetted legal professionals in that market.
  • Expand marketing to British and European buyers, not only Australians.
GoalThree live markets
ValidationModel scales by config
ReachUK + EU buyers
Q2 2027

Open a B2B channel

Offer the check as an embedded layer for the people who sit beside buyers, independent buyers' agents and cross-border advisers, creating recurring revenue alongside one-off consumer checks.

  • Pilot an API or white-label check with a small number of partners.
  • Introduce subscription plans for professionals running multiple cross-border deals.
  • Preserve independence: partners pay for access, never for favourable findings.
GoalFirst B2B partners
ModelRecurring revenue
ShiftToward SaaS
Q3 2027 — Q2 2028

The cross-border trust layer

Expand to additional high-demand markets and consolidate the data and trust advantage that compounds with every report: the more deals we see, the sharper the rulebooks become.

  • Add markets such as Dubai, Mexico (fideicomiso structures), and Southern Europe.
  • Build the dataset and brand into a defensible position as the independent check buyers reach for first.
  • Pursue funding only once recurring revenue and multi-market traction justify it.
GoalMulti-market scale
MoatData + trust + brand
PositionCategory leader
This roadmap describes goals and intended direction, not guarantees or financial projections. Targets are planning assumptions and will be revised as we learn from real customers and changing regulation in each market.
See What's Live Today